To beat the best, you have to know their product, learn from it, and make something even grander.
That’s the formula HTC followed: Manufacturer the Pixel under Google’s guidance, study Android’s blueprints, and create a smartphone with all that in mind.
The process took a while to complete — over half a year after the Pixel launched — but the U11 with its shimmering back speaks for itself. I can tell you as early as now that it beats Google’s flagship at its own game.
Except, the wasn’t very clear at first. HTC’s marketing push for the U11 highlights the gimmicky Edge Sense feature, which allows you to squeeze the handset for a function of your choice. Heck, the primary slogan is “Squeeze for the Brilliant U.” It’s a shame, since this smartphone isn’t some one-trick pony.
I admit to constantly using Edge Sense for activating the LED flashlight; being able to grip the phone a little harder in total darkness is a lot more useful than you’d expect. But for me, that’s as far as its usefulness goes.
I’d rather say “Okay, Google” to activate Google Assistant from standby, double-press the power button to turn on the camera app at anytime, or simply swipe through my app drawer and settings to access everything else.
There were times when Edge Sense would simply get in the way. An accidental squeeze meant shining a bright flash on my light-sensitive eyes — or worse, at an unsuspecting friend or stranger in the elevator (the latter actually happened).
Sure, you could adjust the pressure sensitivity of the feature, but delving any further into the gimmick meant missing out on the U11’s true strengths, namely the camera, silky smooth performance, and surprisingly, the incredible battery life.
Let’s start with the camera. As mentioned in our launch article, the U11 currently has the highest-rated smartphone shooter in the world based on DxOMark’s well-respected test. A score of 90 puts it above the 89 points of the former champ, the — you guessed it — Google Pixel.
As a preacher of real-world experience over fancy digits on data sheets, I have to agree with the numbers for once and say that HTC’s pride and joy does indeed edge out the Google phone by a… pixel. That says a lot, because the Pixel handily won our smartphone camera comparison earlier this year, and competed quite well against the more advanced Samsung Galaxy S8.